In the advanced age of technology with the growing internet popularity, downloading and watching movies online has become a new trend that provides much more fascinating experience to viewers rather than buying expensive DVD’s and spending money on cinema movie tickets. With the advent of new technology movies are not just limited to theater and television broad casting, now it is available through Direct Home Broadcast (DTH), over the internet through subscription method and downloadable pirated copies of new releases.
India is the world’s largest film producer by volume; thousands of films are produced annually. Bollywood popular known as Hindi film industry, is the largest film industry in India. Almost 1000 Hindi movies are produced per year and are viewed by 1400 million people per day. Indian movies are released within India and screened overseas as well. Within a few days of release online Hindi movies are available over the internet, but initially there are only pirated movies available over the internet, that is mostly cinema copied. The pirated online Indian movies normally have low quality print. Large number of people downloads and watch pirated Indian movie through Torrent. After few weeks of business in box office high quality movies are also available online, that is provided by the producers themselves. There are many sources to watch online Indian movies that let the user watch movies online free.
- Daily motion
- Let Me Watch This
- Eros Now
Other than that new Indian releases are also available online in high quality through subscription based video on Demand method, users need to register themselves online as a subscriber and pay monthly charges to watch video on demand in high quality . BIGFLIX that provide viewers newly released Hindi movies through monthly Paid method.
Bollywood Revenue Stream:
Bollywood is World’s largest movie making industry. By 2016, revenue is expected to reach $4.5 billion. The growth of new distribution channels such as cable distributors, DVD, and internet together with the new international markets in modern years have created vast opportunities for revenue from rights of film property. After big screen releases and collecting most of the cost from it, Indian movies are broadcasted through other streams too. Online media, Movies-on-Demand, TV & Satellite, Mobile Theater-to-Television window just reduced to 60-90 days.
Revenue Stream of Bollywood’s Producer:
Bollywood film producers get 70-75% revenue from domestic theatrical sales of movie tickets, 6-8% from sale of overseas rights and other sources of revenues are cable and satellite television rights, home video rights, In-film advertising, online streaming. Overseas distribution of Bollywood movie happens via showing movies in theatres, DVD rentals, online streaming of movies and cable companies distributors such as Time-Warner and Comcast.
Rising Trend in Bollywood:
Satellite/Cable TV Distribution:
Satellite/Cable TV Distribution covers 1/3rd cost of the total production cost. Satellite/Cable TV distributors buy a movie for lifetime or for some years.
There are almost 54.53 million Direct- to-Home subscribers that follow the pay-per-view model. Subscribers need to pay for each new or old movie to watch directly at home.
It is India’s first movie on demand service, allows users to stream or download movies at any time. It provides high definition full length movies and new movies are added every day. It generates its revenues from subscription fees and does not rely on advertisements. Subscribers have to pay Rs. 249/Month.
YouTube also provides new Indian releases through movie rental and purchase service and starting cost of movie is Rs.50. YouTube introduced its online film rentals service in January 2010 and service offers over 6,000 films. YouTube takes 45% of the advertising
revenue from videos and 55% goes to the up loader.
Eros Now is another stream for watching online Indian movies, established Eros International. Eros has almost 50,000 paying subscribers and generates $50 million revenue contribution in Indian economy.